About Matt Strain

With over 30 years of experience, Matt brings a rare blend of broad operating expertise, AI expertise, exceptional communication skills, and a passion for simplifying complex topics.

As the former Director of Strategy and Innovation at Adobe Research, Matt led projects to bring AI from the lab to market. Matt's passion and proficiency for using AI to solve real-world problems was demonstrated in his early work on Adobe’s efforts to combat disinformation — an initiative that evolved into the industry-leading Content Authenticity Initiative.

For the past two years, Matt has been working with executives and their teams to realize the potential of AI. He’s developed the AI Activation Process to help companies assess their current situation and develop steps to use AI to increase productivity and creativity.  He has also engaged directly with thousands of people to help them integrate AI into their professional and personal lives. 

Despite research that proves the power of AI across all aspects of the business, studies continue to highlight that workers lack the training, tools, guidance, and the confidence to use AI effectively.  Matt's on a mission to fix that.

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He works with clients ranging from private equity firms, HR leaders, writers & authors, educators, and more.  His work is delivered through workshops, keynotes, and 1:1 consultations.  Throughout it all Matt tried to keep things interactive, engaging, and, where possible, entertaining.  

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Matt's engaging and relatable style has earned him recognition - he was dubbed the "AI Whisperer" by Forbes. He has discussed AI on the podcast "How and Why You Should Friend AI—Now!", led sessions to audiences of 1,000 as part of the "Five Things I've Learned" series, and appeared on various AI panels and consultations.

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His unique style is summed up in his AI-generated cocktail book, which was covered in a New York Times  as a way to make AI accessible, entertaining, and tasty.

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Matt's Blog with Tips and Tricks for Getting Started with AI