ABOUT US.

The Prompt was founded in 2022 by Matt Strain with a simple but urgent mission: make AI accessible, actionable, and human.

After years leading innovation at Adobe and Apple, Matt saw a clear pattern: while the technology was advancing rapidly, most organizations -- and their people -- were left behind. Today, leaders are intrigued and alarmed by, but (understandably) overwhelmed and unsure of how to move ahead. Employees face a mix of fear and fascination.  The uncertainty is growing. 

 

The real barrier wasn’t the tools—it was the mindset.
 

The Prompt exists to close the AI adoption gap—helping organizations build the confidence, skills, and strategic clarity to use AI in service of real business goals.
 

This isn’t just about tools or use cases. It’s about cultivating curiosity, encouraging experimentation, and building the resilience to keep moving as the technology evolves.

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Our work blends executive alignment, hands-on training for all levels, and organizational reframing to help employees understand how they fit—and thrive—in an AI-enabled future.

 

CLIENTS
 

• Some of the world’s largest private equity firms turn to The Prompt to understand how AI will impact not just their internal operations—but their people, leadership teams, and entire portfolio ecosystems. We help them move from abstract curiosity to boardroom strategy and cross-company enablement.

• Fortune 200 companies use our AI Readiness Index to assess where they stand today—and build a clear, actionable roadmap for enterprise-wide adoption. We help these organizations align leadership, upskill teams, and de-risk their next moves.

• Venture-backed growth companies rely on us to build company-wide AI literacy early—so AI becomes a multiplier, not a mystery, as they scale.

• And industry associations work with us to educate and equip their members, helping entire sectors anticipate how AI will reshape professional norms, roles, and expectations.
   

Across every client type, our goal is the same: to help leaders activate AI—not just as a technology, but as a catalyst for strategic clarity and human transformation.