AI Accelerator for
Sales, Marketing, & GTM

Course Overview

Structure:  Three Sessions (Two hours each)

Navigate the intersection of AI, sales, and marketing with "AI Accelerator: Mastering Go-To-Market Strategies," a workshop tailored to bring cutting-edge AI insights into the heart of your sales and marketing strategies. This workshop moves beyond theoretical discussions, offering a pragmatic exploration of how AI can be a game-changer in your go-to-market initiatives. Dive into real-world applications, discover innovative tools, and understand how AI can refine customer targeting, enhance lead generation, and revolutionize market analysis.

Designed for:

• Sales and Marketing Professionals: Ideal for those seeking to integrate AI into their sales and marketing arsenal, enhancing efficiency and driving growth.

• Team Leaders and Managers: Equip your team with AI-driven tools and insights. Create a shared understanding of AI's potential in refining sales strategies and marketing campaigns.

• Senior Executives and Strategists: Gain a holistic view of how AI can shape future market trends and consumer behaviors. Understand AI’s strategic impact on long-term business goals and decision-making processes.

Interactive Components:

The workshop features a blend of hands-on demonstrations, case study analyses, and group discussions. Participants will engage in practical exercises to apply AI tools in sales and marketing scenarios, collaborate in breakout sessions to develop AI-driven strategies, and work on crafting personalized action plans to implement post-workshop. Expect an immersive experience that not only educates but also empowers you to take immediate action.

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Feedback from Prior Sessions

Participants from a diverse range of roles and industries, including tech consulting, Adobe, Google Research, and Salesforce, have described the course for its accessible, enjoyable, and practical approach to understanding and utilizing AI. Attendees have particularly commended our lively and engaging teaching style, which combines a light-hearted sense of humor with clear, concise explanations.

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"That was the most well-presented, humorous, informative, concise and creative presentation I've seen...maybe ever." - Owner of consulting business

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"Aside from the beyond user friendly, ease of entry into Chat GPT, I thought the sense of community and the way you interacted with the group and the individuals was super welcoming and made everyone feel very comfortable and willing to comment and ask questions, which is quite a rarity." - Independent Film & Television Producer

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"Matt's session on AI was incredibly informative. It is clear he knows what he is taking about and has been thoughtful about the pros and cons of AI as it pertains to today and the future. I appreciated his outlook on AI and the ways we can partner with it, how to best use it, and why we shouldn't fear it. Matt is a strong communicator, approachable, and knowledgable and the content is delivered in an engaging way. You will not regret your time with Matt!”  - Designer