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DALL·E 2024-05-12 15.07.42 - A professio

AI - The Foundation
8 Week Cohort-Based Learning

Embark on a foundational course in artificial intelligence tailored for professional coaches aiming to enhance client support, enrich service offerings, and grasp AI's impact on the future of their business and their clients’ businesses. This series includes eight focused, dynamic sessions complemented by engaging assignments that foster a hands-on understanding of AI applications. Participants will leave with concrete use cases for leveraging AI in their businesses, facilitated by small group sizes that ensure meaningful interactions and foster lasting connections among peers. This course is designed to equip you with the skills to lead and innovate in your coaching practice using AI.


➊ Introduction to AI & Creative Uses of ChatGPT: Kickstart your journey by exploring AI basics and innovative applications.

➋ Best Practices: Prompting 101: Master the art of effective querying to get the best results from AI models.

Developing your Productivity Use Cases: Identify and prioritize use cases for AI in your role.

➍ Customizing AI for your voice and work: How to personalize your AI experience with CustomGPTs.

➎ Deploying Responsible AI. Building trust, reducing bias, and minimizing risk.

➏ Mind-blowing 3rd-Party AI Apps: Discover and integrate cutting-edge AI applications into your workflow.

➐ Multi-model AI for Images, Video, and Audio: Leverage AI to enrich multimedia content for more impactful coaching.

➑ Becoming an AI Leader:  Steps to become a strong voice on Al in your company.



  • 8 Interactive Live Sessions (recordings available)

  • Assignments between the sessions.

  • Private community of peers with discussion channels

  • Custom prompting guides

  • Lifetime access to materials


  • Engage with a Community: Learn alongside peers, share experiences, and grow your professional network.

  • Hands-On Learning: Apply what you learn immediately through practical assignments and real-world applications.

  • Expert Guidance: Benefit from sessions led by experienced professionals skilled in AI applications for coaching.


Research shows that repeated, short sessions with assignments between work best.  But, we know that.  Our one-hour sesions provide enough inspiration and instruction so you can spend the week experimenting in your personal and professional life.  By engaging with other professionals in a small group setting, you also get to learn from the experiences of your peers.



Over the past year, I've had the opportunity to present variations of these materials to teams from Adobe, Google, and Salesforce, groups of CEOs in Europe and Asia, collections of authors and writers, and a range of audiences in the education space.  

"Matt curated an invaluable session, making Generative AI practically available to busy senior executives as a tool for strategic planning and organisational change. His eye-opening examples were both profound and tangible and he left the group better prepared for what lies ahead. Stylistically, Matt has a unique gift in making these subjects less intimidating and more approachable. He uses deeply relevant examples of how Generative AI can immediately add value to one's organization". 
- Steve Stine. Asian Corporate Leadership Council. The Conference Board

Matt delivers the thing we need most: He demystifies the A.I. landscape and puts a caring, human face on the coming A.I. revolution. Matt makes clear A.I’s promise and potential in terms everyone can understand and offers thoughtful, practical, and immediate suggestions for ways to make the most of this fast-evolving technology. His 90-minute live class remains the best reviewed Five Things I’ve Learned workshop ever – so good that we immediately asked him back to lead another.

- Mark Nieker, CEO, Founder, ExtendedSession

"That was the most well-presented, humorous, informative, concise and creative presentation I've seen...maybe ever."
- Bibi, 
Owner of consulting business

"Aside from the beyond user-friendly, ease of entry into Chat GPT, I thought the sense of community and the way you interacted with the group and the individuals was super welcoming and made everyone feel very comfortable and willing to comment and ask questions, which is quite a rarity." - Independent Film & Television Producer

Headshot of Matt Strain

I love combining my broad experience in AI, business operations, and leading teams.  The acceleration of AI brings a combination of fear and fascination.  My goal is to provide everyone in an organization with the knowledge and sense of agency so that they are informed, engaged, and in a position to integrate AI into their personal and professional lives in a way that is creative and productive.  

If this resonates, let's talk. 

- Matt

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